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Weight Loss:
A Robust, Ever-Growing Industry
Weight Loss:
A Robust, Ever-Growing Industry
The Startling Facts:
The prevalence of weight problems and obesity are increasing worldwide at an alarming rate in both developed and undeveloped countries. Advances in economic growth, modernization and urbanization have all been linked to the global rise in obesity. In the United States alone, obesity is the most common chronic health risk, affecting more than one in four of all Americans, including children, and its incidence has been steadily increasing for the past 20 years. According to the Centers For Disease Control, obesity is the second leading preventable cause of death in the United States, second only to cigarette smoking. The National Institute of Health reports that more than 60% of all Americans are overweight. Subsequently the weight loss industry is a $65 billion industry with projected growth of $40 billion over the next few years. The American Society of Bariatrics Physicians reports that between 20 - 40% of the American population is on a diet at any given time. The New England Journal of Medicine reports a clear association between excess weight and a higher risk of dying from heart disease*. Despite these horrifying statistics, many Americans are more in tune to the benefits of health and wellness. Ironically, the general population is getting fatter, yet desperately looking for ways to combat their weight problems.
Enter LA Weight Loss:
Our research shows that the majority of people who decide to lose weight will try, on average, as many as ten or more different diet programs.
It's usually after trying the quick fixes and fads, or losing weight and promptly gaining it back that people are close to throwing in the towel. That's when they finally get serious and demand a program that's going to work. That's when many come to LA Weight Loss.
Rather than a quick fix, LA Weight Loss employs a well-founded program, advocated by nutritionists and doctors alike – set your goal weight and reach it by losing approximately two pounds per week. During that time, healthy behaviors and portion control replace the habits that defeated the client in the past. Once the goal is reached, the program includes teaching the client how to maintain the goal weight for life. Unlike the “low, low price” for the latest pills and plans, a personalized program from LA Weight Loss carries with it a commitment to be made and honored by people who are serious about finally living a healthier lifestyle.
What does this mean for the franchise owner?
As an LA Weight Loss Loss franchisee, you will be part of the solution. You'll have the means to help literally thousands of people each year in a 65 billion dollar a year industry where continued growth is inevitable.